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Hop Aboard RoadtripMojo.com

Create & Run Your Biz
December 19th, 2018 No Comments »

ChiefHomeOfficer is still posting fresh content on home officing & telework. But?our latest?“slash/career” is?RoadtripMojo.com?– your guide to rockin’ RV and arts and music festival camping experiences. From car camping to RV “glamping,” find serious hacks and trusty tips about lodging, gear, tech, eats, venue reviews, and RV and camping culture. Wherever the open road takes you, RoadtripMojo will elevate your experience. Click through to learn more – and?Like Us On Facebook

 

Small Business Branding: The Persistence of Being – and Patience

Brand U, Commentary, Home Office Parenting, Motivation & Inspiration
February 14th, 2020 No Comments »

As a small business entrepreneur and home-business owner, reality comes into stark relief all around us, if only we’re woke to its presence. It can be downright funny (in a peculiar, if not “ha ha” kinda way) how events can coalesce to bring into clarity something you know exists, but don’t really think about when you’re in the day-to-day of just doing your job.

Yesterday brought about just such a confluence.

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Small Business Dilemmas: 5 Survival Strategies for Fish in Changing Ponds

Commentary, Lamentable Truths, Soloing
December 24th, 2018 No Comments »

Ask any entertainer or entrepreneur who labored for years to find eventual success, and a common refrain rings true: “It only took me XX years to become an overnight sensation.” But just as success can take time to arrive, troubled waters can arrive without warning.

Exasperated 1099erThis presents especially unique challenges for soloists and home-business business owners. A fellow writer recently learned from a long-time corporate client that they were taking their copywriting inhouse.

An independent public relations contractor I know who worked with a Fortune 250 company for more than a decade learned in 2016 they were consolidating all their regional P.R. efforts with their multinational vendor in NYC.

I didn’t escape the year unfazed. In 2015. a large client I’d landed just the year before decided to throw my writing load on the desks of its internal marketing communications team. In February, the impact hit my home office.

And this was supposed to be a recovering economy?

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One Home Officer’s 10 Points of Gratitude

Commentary, Create & Run Your Biz, Motivation & Inspiration
December 20th, 2018 No Comments »

Dad & kids, circa 1998

It’s the holiday season in the home office – time for some love and gratitude to be tossed around like tinsel, but with a little more thought and conviction. I was on the Small Business Advocate discussing 10 things I’m thankful for. My list was pretty simple: Repeat clients, vendors and partners whom I trust and who trust me, and the family, friends and others who have supported me on this ride that will hit 30 years in February 2019.

Have you taken an accounting of those people and things that have made you successful over the past year? As a primer, here’s my list (in no particular order)…

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Home-Based Entrepreneurship and Emotional Empowerment Zones That Recharge the Spirit

Commentary, Motivation & Inspiration
November 28th, 2018 No Comments »

“Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve. It doesn’t matter whether you are a lion or a gazelle: when the sun comes up, you’d better be running.”

You’ve no doubt heard or read this supposed African proverb. The message is as true for inhabitants of the savanna as it is for those who work in corporate or independent environs.

gazelle-lionIf entrepreneurship is a marathon, and not a sprint, how can you ensure you’re prepared for the long haul – day by day? Do you have the entrepreneurial endurance to survive the daily sprint – and the career-long marathon.

For some, recurring events provide touchpoints that allow us to refocus on what’s important and build up the “entrepreneurial endurance” needed to get through our days – and our careers. These four might help you on your path…

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Efficient Lighting Illuminates Home Office Beauty and Productivity

Creature Comforts, design
October 25th, 2018 No Comments »

Getting the correct lighting in a home office is vital. Many people think that getting the lighting right is all about looks, and while it helps to have an office that is attractive, well lit and uncluttered, lighting is far more important than just looking good.

Perhaps the current lighting in your office is making you sleepy, or giving your eyes a fatigued feeling? Lighting can quickly become an issue in home offices, especially lights for an office with no windows, where your body clock can be thrown out of sync and you can even start to feel imprisoned.

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1099er or W-2er: Tracking Patterns of Client Behavior

Commentary, Motivation & Inspiration, Solo Business Strategies
October 1st, 2018 No Comments »

It takes entrepreneurial endurance to withstand the fits, starts, jabs, and punches of being a home-based or small business soloist in the new economy. Actually, it’s the same in any economy. The year 2016 was supposed to be one of recovery. But learning the lessons of past recessions, many companies retracted and pulled inhouse work that formerly was relegated to contractors.

So how does a soloist learn the lessons of an economy in transition – whether transitioning up or down – to stay the course?

  1. Track long-term patterns. Using Quickbooks or some other accounting or bookkeeping software, take a peek at how busy specific clients have been keeping you. Were there cycles? Was this year different from last year, two years ago, or even further back? You often have the tools at hand to spot the patterns. Use them.

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Stars Align in Home Office Writing Business Development

Commentary, Lamentable Truths
September 25th, 2018 No Comments »

As a chief home officer who’s worked “remotely” handling journalism and corporate copywriting for clients for almost 30 years, one truism is as perennial as the stars coming out – or the form 1099-Misc arriving in February’s mail: The opportunity and – often need – to do some course correction in each year’s waning months.

networkingThis year is no different. As is often the case, clients have pulled back on their Q4 budgets and many are coasting toward the New Year. So, the smart vendors I’ve been talking to are enjoying a little quiet time to look over their 2016 books, see what worked, what didn’t, and what they should carry forward – and leave behind – in 2017.

In my business, and in talking with others, a few macro-trends have taken shape, and the lessons learned are clear. Clients are:

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